![]() ![]() Yet these misguided behaviors are neither random nor senseless. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. We consistently overpay, underestimate, and procrastinate. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. ![]() But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. ![]() We think we're making smart, rational choices. ![]() When it comes to making decisions in our lives, we think we're in control. Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? ![]()
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